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A Guide on the Basics of Copywriting for the Web

Chapter 1         Why Writing Copy for the Web is Different 

Chapter 2         Visitors Are Important to You 

Chapter 3         Plan in Order to Succeed 

Chapter 4         How to Write Effective Copy for the Web 

Chapter 5     How to Find Effective Keywords and Keyword Phrases

Chapter 6         Keep it Short and Sweet 

Chapter 7         Other Essential Components for Good Copywriting 

Chapter 8         Get a Headline that Grabs 

 Chapter 9         How to Go About Writing a Headline

Chapter 10       Test the Tone of Your Headlines 

Chapter 11       Make Your Text Links Look the Same 

Chapter 12       Be Positive from Beginning to End